Code Based Promotions
One of the most cost-effective marketing strategies involves using your current customers to spread
word about your brand.
A code based promotion is used at the time of signing up a new account.
To understand what kind of promotion would work best for you, here’s a rundown of the different
Sign Up Bonus
Sign Up Bonus is one of the most popular types of promotions (e.g. "Subscribe and receive $30").
Businesses use sign-up bonuses to attract new customers and get them to try out their products
A referral bonus is an incentive that motivates customers to reach out to others within their
networks (e.g. "Refer and earn $30")