Automate promotions based on customer segments and events

A market segment represents a group of consumers with common interests. Events identifies key events in the customer and business lifecycle. Combining segments and events, we can automate targeted promotional strategies.

Here are some examples of segments you can create

• Customers who spent less than $100 in the last 3 months
• Customers who visited your site in the last 2 weeks
• Customers who transacted more than 5 times in a year

Here are some examples of events

• New customer transaction
• New customer signup
• Cart inactivity