A market segment represents a group of consumers with common interests. Events identifies key events in the customer and business lifecycle. Combining segments and events, we can automate targeted promotional strategies.
Here are some examples of segments you can create
Here are some examples of events
By identifying characteristics and events from your customers, you can learn about your customers on a deeper level so you can tailor your content to their unique needs. You can layer conditions that allow for different combinations of data you’ve collected and we will automatically update the segment with the latest data.
Create targeted promotions to resonate with and convert segments of customers. Example, if you have a sale coming up for your store, try sending a notification that says something like, “Flash Sale! 24 hours only”.
Schedule notifications with their triggering condition in advance. Send notifications real-time or after a few days to impact your customer’s buying experience.